We’re a team with a unique combination of investor and operational experience married with deep technical expertise. We have over 50 years of collective experience in capital formation, operations and technology development, bringing a comprehensive understanding of how technology platforms are built and how companies scale.

Our Expertise

• Advertising Technology: Deep understanding of AI, machine learning, and data management within the advertising ecosystem.
• Investment & Operational Excellence: Over 50 years of collective experience in investing, building, launching, scaling, and exiting.

Our Investment Thesis

We believe AI threatens to unbundle significant components of the agency model by automating its core value props—creative, media, and strategy.

Technologies such as generative AI, machine learning, and natural language processing are powering new capabilities – dynamic creative generation, contextual advertising, and hyper-targeted audience modeling – that were previously cost-prohibitive or operationally unfeasible.

These technologies are rapidly reshaping the advertising value chain, threatening the traditional dominance of large ad agencies. By automating creative development, media buying, performance optimization, and customer targeting, AI platforms dramatically reduce the need for manual agency workflows and layered service teams. Emerging AI-native tools enable brands to produce hyper-personalized content at scale, run real-time experiments, and optimize campaigns autonomously—often at a fraction of the cost.

As brands gain direct access to these capabilities, the strategic and operational role of agencies risks being commoditized. Without adapting to this new paradigm, legacy agencies may face margin compression, disintermediation, and loss of relevance in a landscape where speed, data, and automation drive competitive advantage.

We’re looking to invest in companies who are rebelliously innovating in this transformative era. Rebel Fund I will invest in pre-seed to Series A.